Brazil_- Avon's calling

Mon, 10 Jan 1994 09:54:49 EST

I saw a news report that I thought might be of interest to fellow anthro-
pologist. It seems that the Avon corporation, that icon of the American
health and beauty industry, has found a new and booming market for its
products. Believe it or not Avon now has around 2000 salespeople in Brazil.
It seems that the cosmetics are extremely popular there, even among peoples
living in the rainforest. It was rather interesting to watch Avon being sold
from boat and burro, often to individuals who appeared to be bartering for the
products. I'm not sure what the implications of all this is, but it is rather
typical of the times.

Leon Lane