Re: Field research

Ronald Kephart (
10 Jul 1996 16:30:13 GMT

Erik Lusseault <> wrote:

>Since Internet has no borders, we plan to set up a network of
>ethnologists able to meet the consumers in their countries. They€ll
>work as freelance and both the analysis and the synthesis will be
>completed in Paris.
>Well, would you like to be part of it?

Personally, no. I'd rather use anthropology to help people be more
discriminating consumers than to help owners and advertizers sell stuff
more efficiently. It's too much like the early (?) use of ethnology to
help control the pesky natives.

Ron Kephart
University of North Florida