Community Economic Development (CED) is concerned with the overall presence and provision of skills which can be harvested for community benefit in line with strategic objectives. It is part of the capital audit which informs the community economic development strategy for a community.
The economy is made up of people working both in industry sectors such as Agriculture, Manufacturing, Service or Hospitality and fields of knowledge such as Science, Art, Humanities. Each of these sectors comprises many jobs/ activities/ trades such as fruit picking, tractor mechanic, farmer, truck driver. Each of these jobs can be thought of as a group of tasks, each requiring specific skills. A skill is the ability to do something well, that comes from knowledge, understanding, practice and aptitude. A skill in a particular task involves competency in the task as well as an understanding of the task. This definition of skills recognises that useful skills are present in the whole population, not only within professions or trades. There is no such thing as unskilled work.
The assessment of skills for CED involves identifying the presence or absence of skills in the whole community rather than attempting to numerically grade the competency of the individuals in specific skills for a specific industry.
In CED, the focus is on harvesting existing skills and resources to create enterprises. The enterprise planners need to have an overview of the types of skills needed to undertake projects and the ability to find the necessary information within their community. The question then becomes which skills are needed to undertake a particular task and are these available in the community. The tasks are drawn from a strategic plan of required institutions, enterprises and research developed through the capital and skills audits as well as analysis ofthe enterprises required to meet communityneeds.
A Skills Audit is a method of accounting the existing and deficient skills in a community to illuminate under-utilised human capital which can be re-invested into creating a viable local economy. The skills audit will also point to areas in which training and education are needed so that suitable courses can be developed.
The skills audit process involves a mixture of long term and short term planning. Long term planning involves listing all the tasks and their skills, necessary in a sustainable community economy. The list of tasks could be based on an analysis of basic needs . The basic needs analysis identifies how many of the community's physical, social and psychological needs are being met by using local resources. It gives a benchmark on the community's overall self reliance.
Each required task is then analysed for which skills it requires to create a list of the skills required to meet the basic needs of a sustainable community. As well as a basic needs analysis, a more formal survey of the needs for services could be carried out to determine which needs are not being met. Once this list of desired skills is drawn up, the process continues by checking off those skills that are not available in the community. Strategies to attract people with those skills can then be developed, or existing residents can be retrained. Steps may also need to be taken to retain skills which are necessary for the long term stability of the community, such as growing food, which may be lost due to outside economic pressures.
Moving from the long term to the medium term, surveys of skills and services required by existing businesses that are not being met locally are carried out to determine demand. Surveys of existing skills within the community assess the presence, distribution and underutilisation of skills. The available skills are then assessed as to their currency and viability. The number and age of people with specific skills is examined by using census data or a survey. Currency is determined by identifying kills that have declining or increasing demand. If the average age of skilled people in that area is increasing, the skill may be unviable and training and recruitment processes will need to examined for a capacity to meet future demands for that skill.
The surpluses, deficiencies, requirements and existing skills identified at this stage of the audit process become the basis of action plans that follow. Community enterprises can be set up to fill gaps or to utilise available skills. and resources in a way which will improve the quality of life and sustainability of the community.
1. Types of Skills Audits
A skills audit can be done at the personal, enterprise or community level. During the CED process it will be necessary to do audits at all three levels as the strategic plan recommendations are implemented.
Skills Audits of individuals usually entail listing their academic and trade qualifications, hobbies and personal interests and work experience. The accuracy of the audit depends on the communication skills of the person being audited as well as the ability of the auditor to think laterally about transferable skills. The book What Color is Your Parachute?" details a comprehensive process for undertaking personal skills audits. The Skills List below, based on those in the book, serves as a checklist.
Enterprise level skills audits are carried out to determine which skills are present in the staff or are needed to expand or change its operations. They are also used to determine which skills are required for proposed enterprises. A community economic development agency or an enterprise incubator or in some cases a local accountant can carry out enterprise level skills audits.
A complete skills audit of a whole community can really only work at the level of what industry sectors are present and which jobs are undertaken. This would give little detailed information about what tasks and even less about what skills are used in performing those tasks. A thorough skills audit of one person can take a day, to audit a whole community would take months, if not years. The skills base of a community is constantly changing as people move around and as they undertake new tasks so it is almost impossible to undertake a complete skills audit of a community, as soon as the audit is complete it will be out of date.
To overcome these difficulties a community skills audit must be an ongoing process organised and implemented by the local community. A core of people is needed to assist in undertaking skills audits on a personal, enterprise and community level as they are required or as information becomes available. This work could be undertaken as part of the role of local government planning departments but it would be more accessible to community developers if it was undertaken by an independent community development organisation. Monitoring of skills and resources available to the community is presently not carried out at all, or carried out by various government departments. The results are not collated to provide an overall picture of the state of the community, so it is difficult for community members to make informed plans for improving their economy. Community level skills audits will need an ongoing recording mechanism which can be accessed by people undertaking enterprise planning or assessing training needs.
2. Skills Recording Mechanisms
As the skills in the community are constantly changing, it needs some ongoing mechanisms for recording and measuring the skills available to it. Some of these mechanisms are discussed below. Most of these mechanisms record enterprises, jobs or trades - it is assumed that the skills auditor will make an educated guess about the actual tasks, and the skills required to perform those tasks, that make up the job.
Sustainable economies require lifelong education so that people can adapt to the inevitable changes that are part of a living system. To sustain and manage its skills over time an economy needs to be supported by practices and infrastructure to nurture its skills base. The development of these infrastructures and practices would be a high priority in CED and essential if the information from the skills audit is to be applied.
To be sustainable, a community needs to ensure that it has the skills base required to meet its basic needs and that those skills remain viable.
The local employment agencies will have information on which skills are in demand and which positions are difficult to fill. The 'Jobs Vacant' columns of local newspapers will also be a good guide. Employer surveys can also be used to determine skill shortages. They can be used to encourage local businesses to think strategically about their employment needs. They could be asked to consider which types of skilled employees might allow their business to expand. Unemployed people can then be encouraged to learn those skills as a demonstrated demand for them exists.
When industries contract or close down some of the skills used in them may become redundant. For example, in a rural area changing from growing wool to beef, shearing skills will be redundant. Those skills will need to be transferred to some other industry or the shearers will need to be retrained.
Some skills may become unviable as well as redundant due to irreversible changes to the capital base of the community. For example, when all the millable timber has been removed from the community's forests, logging skills are no longer viable. Some skills become unviable when an adequate number of new people are not being trained in them. For example, the region might only have one stone mason who is 55 years old but their skill supports a profitable enterprise. Unless training is planned, that skill would die out locally when that person dies.
Having identified the required skills and their specific application from the audit, the appropriate mechanism for skills transfer into the community can be selected. Mechanisms for growing skills can occur in the formal educational setting and in experiential settings. Growing the broad range of skills needed for CED should occur in a wide diversity of settings, both government and community, to devolve and embed the skills growing process in the community.
Mechanisms for growing skills
Skills are usually divided into three major types: the ability to work with people (entrepreneurial and social), with things (technical and trade) or with information (academic and communication). The lists that follow provide a template from which community developers can begin to identify and assess the presence or absence of skills. The lists are made up of generic skill titles which can be extracted from any task.
1. Working with people Every person gains some level of ability in working with people through their upbringing and schooling. These skills are often unrecognised by society and even by the people who have them. For example, a woman who has organised a large wedding will have skills in planning; time scheduling; dealing with caterers, printers, dressmakers, florists and clergy; interior decoration; and most probably negotiation and conflict resolution amongst family members. Neither she nor most of her relatives would recognise these as transferable skills which she may be able to use in a workplace.
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Entrepreneurial skills
| Skills with groups and organisations
| Skills with individuals
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2 Working with things Any enterprise will need some level of technical or trade skills to carry out its operations. The rural sector relies heavily on "working with things" so these skills will be well supplied in rural communities. Community sustainability also requires support skills such as repair and maintenance of tools and equipment as well as of the public infrastructure, skills which are usually available in country towns.
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Skills with raw materials
| Skills with living things
| Skills with the body
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3 Working with information and ideas These academic skills are taught in the formal education sector. They are increasingly dominating the workplace as the "information revolution" takes hold. For a community to maintain its viability into the future it is vital to develop and promote information skills. These are the tools the community uses to detect, predict and respond to changing circumstances. | ||
Gathering or creating information
| Managing information
| Using information
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Attwell, P. (1990)'What is skill?'Work & Occupations Vol17 No 4 Nov 1990 p399-421
Blakely E.J. & Bowman K. (1986)Taking Local Development Initiatives: The local development planning process Australian Institute of Urban Studies, Canberra.
Bolles R.N. (1991)The 1991 What Color is Your Parachute?Ten Speed Press, Berkeley, California.
Wildman P. (1992)Community Economic Development Series No.1-5 Prosperity Press, PO Box 74, Nundah, Qld 4012.
Wildman P., Moore R., Baker G. & Wadley D. (1990)Push from the Bush: Revitalisation strategies for smaller rural towns Urban Policy and Research Vol. 8 No. 2 p51-59
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