Fw: Just do it? (fwd)

Henk Vreekamp (w.j.vreekampdouwes@POBOX.RUU.NL)
Fri, 19 Jul 1996 14:55:20 CET

From: Sabine Helmers <s@DUPLOX.WZ-BERLIN.DE>
Fri, 19 Jul 1996 12:33:08 +0200
To: Multiple recipients of list ANTHRO-L
Subject: Just do it? (fwd)

> From: "Matthew S. Tomaso" <102147.2210@COMPUSERVE.COM>

> Lee Cronk, an anthropologist at the University of Cincinatti, says the
> Kenyan is really saying, "I
> don't want these. Give me big shoes."
> Says Nike's Elizabeth Dolan, "We thought nobody in America would know what
> he said."

what a nice/nike story! :-)

i will use it in my anthro courses when explaining that all anthros
should always be aware that the people they are describing will
read themselves what has been written about them and are likely to
comment ethnographies. E. Dolan's comment seems very arrogant as
well as ignorant to me

sabine helmers


This story reminded me of a personal experience with the AMEV-insurance
company in the Netherlands, a year ago. In some radio-commercial a man
shouted out: Buy our students insurance policy for your little one, we warn
you against the choice of anthropology! I called the communication manager.
The bulk of the commercial text was produced by some consultancy. Some
months later a new commercial text preached: Buy our insurance policy in
case later on your toddler will choose to a nice study like anthropology.

Prejudice looks like interaction.

Henk Vreekamp, Utrecht-NL/EU