request for help

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hi folks,
I need to ask some help or ideas from some of you who are a bit
more well rounded than I . I am currently working on an article about
Dan Patch as an American sports icon and am at this time addressing
licensing of products and the use of his name. No problem there -it's just that
I can't make any comparisons because I don't know anything about cuurent
sports icons. How can I find names and approximate dollar figures or types
of products licensed in peoples names? I can only think of M. Jordan and I
don't know anything about him other than he endorses basketball shoes or
something like that- i don't need really detailed information, just
some basic figures with which to do comparisons - If any one has
some ideas as to where to look for this sort of thing e-mail me at
00gewaite@bsuvc.bsu.edu I would really appreciate it

thanks Gerry Waite
Ball State University

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