Help Finding Business Anthros

Albert Wahrhaftig (WAHRHAFT@SONOMA.EDU)
Wed, 15 Feb 1995 23:19:16 -0800

I am currently teaching an undergraduate class called
The Uses of Anthropology and am looking for appropriate

Profiles (Jan 1995), the in-flight magazine of Continental Airlines
published an article in its Business Reports section called Anthro-
pology Revisited which dealt with "corporate" anthropologists.

I would like to get in touch with some of these anthropologists
(or others like them) to ask for copies of some of their papers,
or at least citations so I can find them.

The article discussed Roger McConochie of Corporate Research Inter-
national and Elizabeth Briody at General Motors. Both are listed in
the AAA Guide, but I would like their e-mail addresses (U S Snail is
soooo slow). The Guide does not have McConochie's e-mail address
and mail sent to Briody's bounces.

The article also mentions that Nissan hired anthropologists to
observe how people behave toward their cars and that Xerox and
Steelcase, Inc. hired anthropologists to study their workplace
designs. Anyone know who these anthropologsists are?

If you know these folks, or if you have done similar work,
please give me a hand.

I would be happy to receive material electronically (by FTP, etc),
by fax, or even by mail!
fax 707-829-0761
Mail: Albert Wahrhaftig, Department of Anthropology,
Sonoma State University, Rohnert Park, CA 94928

Thanks in advance for any help you can offer.