epidemiology of ideas=rhetoric?

John Mcreery (jlm@TWICS.COM)
Fri, 11 Feb 1994 09:03:07 JST

In re Mary's comment,
"I thought that the epidemiology of ideas was called rhetoric?"

Sorry, but no cigar. In a medical context epidemiology refers to the study of
how diseases spread. Rhetoric may be one way by which ideas are spread, but
clearly many other factors are involved. In advertising, for example, the
quality of an idea is often secondary to the amount of money spent to promote
it and, of course, the value to consumers of the product advertised. The
most brilliant creative idea (the "rhetoric") will die if it isn't supported
with the right type of media or directed to the wrong market segment. And,
?t $@x (Jif the product is flawed, it will only help to kill it, in the process killing

Cheeers, John McCreery