Job opportunity for anthropologists

24 May 1995 00:41:47 GMT

>From the Edmonton Journal, May 23, 1995, page C1:

(Extract, reprinted with no permission whatsoever)

"To help employees empathize with clients, Canada Trust has retained a
cultural anthropologist, Dr. Clotaire Rapaille, who has met with 200 of
those clients across the country, to understand what risk meant to them.
Brent won't reveal much of what Rapaille discovered -- "we don't want to
give away our research to the banks!" -- but says the psychological
component of risk is quite different from the statistical concepts
employed by financial analysts."

So, all you work-seeking cultural anthropologists, go offer your services
to a bank.

David Wasserman (
Curmudgeon-At-Large (
"The older I get, the more value I place on experience."