Re: Hooks

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John,

I came across this quote from Ruth Benedict in "Patterns of Culture" that
I thought might be useful as a `Hook' for potential employers:

"...any cultural control which we may be able to exercise will depend
upon the degree to which we can evaluate objectively the favoured and
passionately fostered traits of our Western civilization."

(For companies operating internationally, this could be changed to "any
civilization" or "any culture")

In terms of an Ad agency, for example, you need to know your audience in
order to know how to sell something to them. This could also pertain to
personnel relations (i.e making the workplace more efficient or easy to
operate in).

Stephanie Wilson

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