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Just do it?
Matthew S. Tomaso (102147.2210@COMPUSERVE.COM)
Fri, 19 Jul 1996 06:19:06 EDT
FYI
---------- Forwarded Message ----------
From: HENRY A. SELBY, INTERNET:SELBYHENRY@MAIL.UTEXAS.EDU
Just do it?
Date: Wed, 17 Apr 1996 14:03:08 GMT
>From Forbes magazine:
Nike has a television commercial for hiking shoes that was shot in Kenya
using Samburu
tribesmen. The camera closes in on one tribesman who speaks in native Maa.
As he speaks, the
Nike slogan "Just Do It" appears on the screen.
Lee Cronk, an anthropologist at the University of Cincinatti, says the
Kenyan is really saying, "I
don't want these. Give me big shoes."
Says Nike's Elizabeth Dolan, "We thought nobody in America would know what
he said."
(Repost)
Henry A. Selby
Department Anthropology,
University of Texas,
Austin, TX. 78712
Phone: (512) 471-8522
Fax: (512) 471-6535
E-Mail: selbyhenry @ mail.utexas.edu
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Forwarded by Matt Tomaso
PEACE
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