Re: Wanted: studies on advertisements

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On Tue, 11 Jul 1995, Julia Holland wrote:

> Specifically, on the advertisement of menstrual products on TV in North
> America. Anyone have a bibliography handy of articles on such? I'm
doing > my Masters on this and looking for material > > Thanks > > Julia
Holland >

Have a look at the following essay in which Jane Caputi examines
the use of nuclear language in the advertising of menstrual product. It's
a terrific and imaginative thesis. Jane Caputi is a professor in the
American Studies Department at the University of New Mexico. Anyway,
here's the reference:

Caputi, Jane. "The Metaphors of Radiation: Or, Why is a Beautiful Woman
like a Nuclear Power Plant." Women's Studies International Forum. 14:5.
1991. 423-442

Best Wishes,

Liam Buckley
Department of Anthropology
University of Virginia

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