Cultural Commodification

John Mcreery (jlm@TWICS.COM)
Tue, 28 Feb 1995 08:39:06 JST

Michelle Golden asks,

"Is anyone out there doing any sort of study of "cultural commodification"
of Native religions, cultures, etc. by Westerners (I'd assume it's most
prevalent in capitalist countries?)."

If anyone has info on this kind of study, please add me to the list of
those who would like to know about it.

There is, of course, a literature on repackaging of Western culture by
other folks, e.g., a book called _Re-Made in Japan_ comes to mind. There
is also work being done on local commodification of local cultures: e.g.,
the Japan Railways ad campaign "Exotic Japan" which focuses on festivals,
crafts, etc. in rural towns and villages.

One could place to look may be the literature on Consumer Research.

Just a thought.

John McCreery