Fri, 25 Feb 1994 09:55:00 EST

Original Sender:!JTASCH
Mailing List: NATIVE-L (

Nike has a television commercial for hiking shoes that was shot in Kenya
using Samburu tribesmen. The camera closes in on one tribesman who
speaks in native Maa. As he speaks, the Nike slogan "Just Do It"
appears on the screen. Lee Cronk, an anthropologist at the University of
Cincinnati, says the Kenyan is really saying, "I don't want these. Give
me big shoes."

Says Nike's Elizabeth Dolan, "We thought nobody in America would know
what he said."

Jeremy Tasch
Graduate School of Geography
Clark University