Re: race in commercials

karl h schwerin (schwerin@UNM.EDU)
Wed, 13 Dec 1995 13:43:45 -0700

Dorothy Cattle's observations about multi-racial ads is on target, but
they go back much earlier than she remembers (probably too young for the
early examples).

The United Colors of Benetton were using multi-racial billboards when I
was in Paris in 1986. However, I can recall the major department
store catalogs (Sears, Montgomery Ward, Penneys) and sales flyers using
multiracial groupings to advertise their clothing at least as early as
the 70s.

Karl Schwerin SnailMail: Dept. of Anthropology
Univ. of New Mexico Albuquerque, NM 87131

Much charitable endeavor is motivated by an unconscious
desire to peer into lives that one is glad to be unable
to share. . . . . Edward Sapir