Re: race in commercials

Elaine Hills (ehills@SOLEIL.ACOMP.USF.EDU)
Thu, 7 Dec 1995 17:20:16 -0500

I am not sure who posted it earlier, but the facts are that advertising
is to make money. Twenty years ago, you would probably never have seen a
commercial with a black person on it, unless it was directed towards
blacks for something like Afro-Sheen. Today, companies are realizing
that we live in a wanna-be, politically "correct" society, and for these
companies to reach out to a wider, maybe more modern group of people,
they need to touch upon the "political correctness" that is or isn't in
their ads. As Dorothy pointed out, Bennetton has been giving us
multi-racial ads for years...a very profitable company. I don't know. I
just find it hard to believe that you have never taken notice of a
person's race in a commercial. What kind of environment did you grow up
in? Was it multi-cultural? Was there racism? All of these things, and
more, will affect your outlook yesterday, today, and tomorrow.

Just some thoughts...


On Thu, 7 Dec 1995, Heather M. Bradford wrote:

> Dorothy has a good point, but I disagree. I've never noticed the race of
> a person in a commercial, and now that it has been pointed out to me on
> this list I'm not really sure all companies are doing it just to make a
> profit. I feel that companies are just now starting to get the idea
> that it is morally correct to depict the world around us as it really is,
> and an improtant aspect of our world is that there are people of
> different races in our country. I admit that I am only eighteen,
> that I have yet to live out in the real world, and that I am probably the
> most naviee and trusting person alive. But I cannot help only seeing the
> good in people and our world, and I cannot express how deeply sadden I
> feel when people I am let down by the world when hate raises and peace
> and acceptence are nowhere to be found.
> Heather Marie,
> University of Arkansas-Fayetteville.
> ===================================================
> | Heather Bradford | "I am not a committee!" |
> | | --Princess Leia |
> ===================================================