Re: race in commercials

Kathleen A. Gillogly (Kagillogly@AOL.COM)
Wed, 6 Dec 1995 09:45:40 -0500

In a message dated 95-12-06 07:31:04 EST, Vivian Avenstrup writes:

> I like this one, but often twitch when I see
>how race/ ethnicity/ origin is used for commercial purposes.

Here in the U.S., AT&T does this quite a bit. I have in-laws, Black
Americans, working for AT&T and we all laught about it. AT&T is obsessed
with "diversity" but take a look at their board of directors! 90% male,
white, and overweight. (My apologies to any white, overweight males out
there -- this isn't disrespect to you, it's just that to compare their ads
and their B of D is quite amusing.)

Hmmm, everyone wants to appear diverse and no one wants to be diverse?
Certainly, the powers that be don't want to give up their power.

Kate Gillogly
Univ. of Michigan