race in commercials

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: wilkr: "Re: race in commercials"
• Previous message: David Zeitlyn: "Cultural Anthropology Methods journal index"

Some comments on race have beenmade lately, and got me pondering...
Seiko have a commercial running on Danish TV3 at the moment. The message is
smth. like "it takes different people/ nations to make the ultimate product
in beauty, quality etc." The models they use are beautiful and the subtext
is the origin of both parents. I like this one, but often twitch when I see
how race/ ethnicity/ origin is used for commercial purposes.
Any opinions out there?
Does there exist material on the topic, eg. within anthro. or communication
studies?
- V. Avenstrup

Vivian Avenstrup
Lisesmindevej 34 A
DK - 5230 ODENSE M.

• Next message: wilkr: "Re: race in commercials"
• Previous message: David Zeitlyn: "Cultural Anthropology Methods journal index"