Re: race in commercials

Adrienne Dearmas (DearmasA@AOL.COM)
Thu, 7 Dec 1995 13:29:54 -0500

In a message dated 95-12-06 07:29:34 EST, avenstrup@SIGMA.OU.DK (vivian
avenstrup) writes:

>Some comments on race have beenmade lately, and got me pondering...
>Seiko have a commercial running on Danish TV3 at the moment. The message is
>smth. like "it takes different people/ nations to make the ultimate product
>in beauty, quality etc." The models they use are beautiful and the subtext
>is the origin of both parents. I like this one, but often twitch when I see
>how race/ ethnicity/ origin is used for commercial purposes.
>Any opinions out there?
>Does there exist material on the topic, eg. within anthro. or communication
>- V. Avenstrup

Contact Fath Ruffins at the Museum of Am. Hist. at the Smithsonian with
regards to her research on racial stereotypes in advertisements from the
1800's to the present. Fascinating stuff!!

- Adrienne