Re: race in commercials

Parm Grewal (pgrewal@GOPHER.CHEM.WAYNE.EDU)
Thu, 7 Dec 1995 00:29:22 -0500

On Tue, 6 Dec 1994, vivian avenstrup wrote:

> Some comments on race have beenmade lately, and got me pondering...
> Seiko have a commercial running on Danish TV3 at the moment. The message is
> smth. like "it takes different people/ nations to make the ultimate product
> Any opinions out there?
> Does there exist material on the topic, eg. within anthro. or communication
> studies?
> - V. Avenstrup
> Vivian Avenstrup
> Lisesmindevej 34 A
> DK - 5230 ODENSE M.

I have also been having thoughts about this, it seems commendable(sp?) on
one level to have a multicultural representation in the media, however I
am not sure of the multiculturalism behind the doors. That is to say,
those in charge of the decisions rarely seem to be of a variety of
nations, there seems to be an agenda to exploit the various levels for
profit which is not distributed across the board.



Parm Grewal
Dept. of Anthropology
Wayne State University
Detroit MI