Re: race in commercials

C. Sawin-Wilson (csawin@U.WASHINGTON.EDU)
Wed, 6 Dec 1995 13:00:54 -0800

I have certainly noticed how billboard advertisers in many U.S. cities
use models of different ethnic or "racial" backgrounds to sell their
products (i.e., black models in black neighborhoods, white models in
white neighborhoods, etc.). Curiously, I've yet to see a billboard
advertisement (or tv for that matter) that shows an interracial group of
people (at least, not as a family or as a couple) what does THAT say?

Carolyn Sawin-Wilson

On Tue, 6 Dec 1994, vivian avenstrup wrote:

> Some comments on race have beenmade lately, and got me pondering...
> Seiko have a commercial running on Danish TV3 at the moment. The message is
> smth. like "it takes different people/ nations to make the ultimate product
> in beauty, quality etc." The models they use are beautiful and the subtext
> is the origin of both parents. I like this one, but often twitch when I see
> how race/ ethnicity/ origin is used for commercial purposes.
> Any opinions out there?
> Does there exist material on the topic, eg. within anthro. or communication
> studies?
> - V. Avenstrup
> Vivian Avenstrup
> Lisesmindevej 34 A
> DK - 5230 ODENSE M.